Candour Wine

2023

Genuinely delicious wine. Canned.

Candour encapsulates the joy of wine by canning limited edition runs of carefully selected, carefully produced wine from independent European winemakers. By packaging these wonders in single-serve aluminium cans, Candour is a more sustainable alternative to traditional glass bottles. Drawing on the candid concepts of honesty and transparency, Candour aims to filter through an otherwise opaque industry, bringing clarity to the experience of buying and trying different wines, and actively breaking the mould at every touchpoint. The brand’s candid character is introduced through a suite of flamboyant hand gestures and fluid bursts of vibrant colour, using movement to highlight the energy and excitement behind the brand’s mission.

  • Storytelling
    Digital Design
    Website
    Art Direction
    Print&Packaging
    Illustration

  • Photography: Indiana Petrucci
    Branding Agency:
    Bedow
    Developer: Amadea Kimmins

Related Projects

Previous
Previous

Two Flints

Next
Next

Bertioli